(Download) "Global Luxury" by Pierre-Yves Donzé & Rika Fujioka * Book PDF Kindle ePub Free

eBook details

Title: Global Luxury
Author : Pierre-Yves Donzé & Rika Fujioka
Release Date : January 05, 2017
Genre: Marketing & Sales,Books,Business & Personal Finance,Economics,Management & Leadership,
Pages : * pages
Size : 2170 KB

Description

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.